With our stores being outnumbered on the ground 9 to 1 we needed to find an innovative way to physically get people into our stores.

Hungry Jack’s target of 16-25 year olds is the perfect audience for an app-based solution.

We put the solution into their pockets to make sure the campaign was ‘always on’.

By requiring the recipient to check-in on Facebook they advertised the promotion for us to their peer group, encouraging new users.

In May 2012 we conducted a test phase. After successfully testing the app during a 12-month soft launch we re-launched it in June 2013. The prize pool stimulated maximum incremental sales. The app is available across Android & iOS5/4 mobile/tablet devices. Results:

• 1.3 million+ Downloads. 1-in-20 people across the country have the app in their pocket.

• Within 2 days of launch, was the number one free downloaded app in Australia.

• Generated over 5 million visits to store (versus target of 120,000).

• Posted about on Facebook +11 million times.

• Generated + AU$361,000 in earned media