The "Whatever's Comfortable" campaign, much like the Southern Comfort brand, was created to celebrate and inspire the awesome attitude of people who are completely comfortable with themselves. In "Shampoo," we watch a man get a shampoo in a salon and own every second of it. This man embodies the spirit of “Whatever’s Comfortable” in every fiber of his being and every follicle of his hair.

Music is a key part of the campaign, and we purposely chose a killer song to bolster the protagonist’s uninhibited and unapologetic relaxation as he casually taps along to the beat.

The soundtrack used for this add is licensed: “The Beat” by Lou Johnson.