Cannes Lions

SHAMPOO

ROUGE, Paris / SUNSILK / 2007

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Objectives:Conceive and implement a creative media solution advancing the whole Sunsilk range.Create preference for the brand Sunsilk using the launch of the new shampoo’s range "Libre comme l’air".Create a strong link with young women by integrating Sunsilk as an everyday life brand.Synopsis:Creation of innovative contents: true series, of 12 episodes, a 100 % fiction work.By introducing the 1st series especially developed for the web, Sunsilk becomes the first brand in France to adopt this type of communication.An innovative initiative which creates regular and qualified traffic on the online platform.

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