Cannes Lions

SHAMPOO

GREY WORLDWIDE INDIA, Gurgaon / PROCTER & GAMBLE / 2011

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Outcome

We were successful in showing the mirror to busy women who had forgotten that by taking care of themselves better, they could take care of their homes better.Of the 40,000 discount coupons that were distributed, 12,000 were redeemed.

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