We see the world through various methods of surveillance, from satellite to CCTV and it’s a little disturbing. Finally we catch up with and follow a girl who realises she’s on camera. But she’s not upset because as she spots the camera she also remembers that she’s got beautiful, dandruff-free hair so she’s happy to be spied on.

The target market/core consumer are pinpointed and driven to trial/purchase of Head & Shoulders.(Generated market place results still in progress.)