We launched the Magic Drain Opener, a revolutionary product that promised a long-lasting solution to clogged drains. This product was flooded across modern trade outlets across the 4 metro cities of India. Posters and danglers announced the arrival of the most effective drain cleaner in the market and urged shoppers to try a pack. Our promoters made sure everyone walking into a store walked out with a free sample.

We were successful in showing the mirror to busy women who had forgotten that by taking care of themselves better, they could take care of their homes better.Of the 40,000 discount coupons that were distributed, 12,000 were redeemed.