Every year there are over 80 thousand vehicles that generate traffic jams on Israel’s roads. That means people spending more time in their car- Almost a problem for all of us. But when more people spend more time in their car, it turns out that they listen more to the radio. When it comes to million’s of drivers listening every day, some people sees it as a great opportunity. No wonder that when the marketing manager of a supermarket chain is the announcer of the traffic report he’s happy. More traffic on the roads means more traffic for his business.