Cannes Lions

Shape the World film

OGILVYONE LONDON, London / EY / 2018







The interactive film helps unlock and demonstrate the meaning of our purpose: ‘Building a Better Working World’. It’s rooted in an insight that in a world of accelerated change, the best way to predict the future is to design it. The idea being an invitation to help shape the future together.

To bring this to life, the film uses a breadth of case studies based on tackling some of the world’s toughest challenges by asking better questions.

The interactive elements added depth by allowing viewers to find out more about individual cases and contact the business teams responsible directly. Viewers had the option to ‘bookmark’ individual cases as they watched the film or by simply clicking on a hotspot to go straight to the content. The film was distributed through paid and social media and housed on our insight digital platform. Tailored cut-downs were targeted as specific sectors as ‘teasers’.

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