The biggest issue regarding domestic violence was the social norm that completely ignored all forms of domestic abuse, except brutal physical violence. Unless blood flows it's not abuse and your own personal problem. That's why a lot of woman stuck in an abusive relationship.

Our task was to change this deeply rooted perception, raise awareness of what an abusive relationship looks like, what diverse forms of abuse exist and to call to action all those involved. No matter if verbal, emotional, mental or physical there is only one way to escape and that is facing and sharing the problem. To get there a website was set up, offering anonymous professional help and a chilling piece of content filmed to stir awake each and every viewer. Our objective therefore was to get a minimum of 150.000 page visits and around 160 consultations in the first 4 month.