HAPPINESS BRUSSELS, AN FCB ALLIANCE, Brussels / HOMEYZ / 2017
Today, new brands and companies are increasingly relying on partnerships with online influencers. However, these online influencers are often not very interested in the success of a company they promote.
They got a job to do, and they are getting paid for it. Whether they share the same values of the company, or not.
1. We targeted people with large social networks to register for the program.
2. On the shares for shares platform, we suggested specific content to share about homeyz, based on their demographics and social media behavior.
3. The Click-throughs, conversion, and or reach and level of engagement for all posts can be tracked on a personal dashboard.
4. The more clicktroughs, conversion and or reach and engagement their posts get, the higher they can end up in the ranking of shareholders. And the more shares they earn at the end of the year.