Cannes Lions

Sharing Box

TBWA\PARIS, Boulogne-Billancourt / MCDONALD'S / 2016

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McDonald’s introduced a new product offer on the French market, a Sharing Box containing three different types of products: Chicken McNuggets, Chicken Sticks and Chicken Wings BBQ.

A fun offer made of various chicken products, easy-to-eat and to share… an offer that everyone can agree on!

This is the line that was adopted to illustrate two short films.

This one displaying a couple asked to keep a quite impressive pet…

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