Cannes Lions
Y&R GERMANY, Frankfurt / SHARK PROJECT / 2015
Overview
Entries
Credits
Description
The Sharkshow is all about the "dangerous" and "ugly" monsters in the deep oceans of our planet: the sharks. Alright, sharks are dangerous, just like tigers, polar bears and other beasts of prey. But they are still fascinating creatures, which play an important role in the ecosystem of the oceans.
So why do animals always have to be cute, before we protect them? We took this insight and turned it the other way round. We created a show, like we know it from the Dolphin shows around the world, but instead of cute and funny dolphins we animated sharks to do exactly the same tricks and gimmicks. For a moment you forget everything about these "cruel monsters of the sea" and think how great what they are doing in this Shark show.
Execution
We filmed normal dolphins in the dolphinarium and animated sharks to do the same movements and tricks. The performing sharks are built in 3D and the whole sequence is an animation.
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