Five celebrities who frequently appear on the variety show appeared in the commercials.The commercials were not produced by a professional TV-commercial producer,but by a well-known TV producer.The expressions used were familiar from infotainment shows,heightening the persuasive power of the spots.As aresult,the program and commercial blended smoothly and naturally together as they were converyed to viewers.

From a survey on TV commercials:Viewers who understood the content:96.7%Viewers who agreed with the content:92.7%Viewers who were motivated to purchase the puroduct:87.2%