SYNOPSIS:Shaun The Sheep online game – extends audience experience beyond traditional TV series/ engages further with show, character, themes.OBJECTIVES:• Make Shaun one of top 2007 kids shows• Raise awareness• Build fanbaseSTRATEGY:‘One Dog and his Sheep’ flash game made for shaunthesheep.com to engage audience with series/ brand.Game overview - help Bitzer to herd the sheep back into the field before the farmer discovers they’ve escaped. Use your mouse to lead Bitzer around the field, rounding up all the sheep.AUDIENCE:• Wide - from kids, parents, through to core Aardman enthusiasts – global, English focus.