Cannes Lions

SHAVING CREAM

DENTSUBOS, Montreal / ALIMENTATION COUCHE-TARD / 2013

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Objectives•Target audience•Relevant background information

Launch the new Sloche flavour for Couche-Tard, the largest convenience store chain in Quebec (Canada). This brand of slushy beverage and its ads are popular among children and teenagers aged 8 to 15 years, less so with their parents. Even after 13 years, the outrageous campaigns marking the arrival of a new flavour are highly anticipated. We must always be surprising and never let the fans down.

Similar Campaigns

8 items

Take your time

TBWA\PARIS, Boulogne-billancourt

Take your time

2024, SCHWEPPES

(opens in a new tab)