Year-on-year sales of Gillette products rose by 250 per cent during the campaign. A total of 300,000 Orange Sideburn sets were distributed, and they were seen in virtually every TV report on Dutch fans. The national press reported widely on them and the CD of the song Da Sind Wir Wieder sold 112,500 copies. In all, free internet, radio, TV and print publicity worth €2.1 million was generated. The Netherlands, unfortunately, didn't make the final. But then neither did Germany.