Cannes Lions

Sheetz: Why the Sheetz Not? Create Something

JOAN CREATIVE, New York / SHEETZ / 2022

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A man nestles back into his basement recliner ready to open up the delicious, Made-to-Order sandwich he just customized at Sheetz. But his thoughts aren’t on his stomach. They’re resting a little lower in his body. Because he just got a vasectomy. He’s quite sure the vasectomy was the right decision. Because…well, kids are annoying. He’s pleased with his choices as he takes a bite of his Sheetz sandwich. Then the doubt kicks in. After all, this sandwich is something he created himself. A special combination made by the power of his own unique mind. And if he could make this…what sort of kid would he create? He's curious. He takes another bite. He looks at the juicy chicken and dripping sauce. He changes his mind. He should reverse the vasectomy. Again.

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