Cannes Lions

SHELTER FOR THE ELDERLY

PUBLICIS BRASIL, Sao Paulo / BEZERRA DE MENEZES / 2008

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Banners with strong, impacting text suggest they are advertising sites of adult content.

Once the user passes the cursor over the banner, it expands to reveal the “immoral” life conditions of the care-needing elderly and invite him to give his donation and help change this scenario.

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