Cannes Lions

SHELVES

MEDINA TURGUL DDB, Istanbul / KOCTAS / 2015

Presentation Image
Film
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Overview

Entries

Credits

OVERVIEW

Execution

We collaborated with the newspaper to execute this idea that has never been done before and we used the real classified ads we received from our readers in our ad.

Outcome

Throughout the campaign thousands of readers came across our message as they opened the classified ads page. Curiosity towards our shelving solutions increased within our consumers.

As this campaign was recently published, sales figures haven’t been released yet.

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