MRM/McCANN, Princeton / UNITED STATES POSTAL SERVICE / 2019
As consumers increasingly demand quick, convenient, and transparent delivery experiences, more and more businesses are realizing the benefits of turning retail facilities into streamlined mini distribution hubs. Conveniently, a shipping company visits their location every day, whether or not they are shipping. The United States Postal Service is chartered to propel commerce in America; thus, it is perfectly positioned to help these businesses succeed—even against giants like Amazon.
For many small retailers, keeping up with Amazon can seem impossible. Consumers increasingly demand quick, convenient, and transparent delivery experiences. With USPS Ship from Store, however, these business owners can please customers and use their location for double duty: retail shop and online shipping hub.
But changing how they do business, including the logistics of this solution, can seem complicated and daunting. We aimed to demystify them through engaging digital illustrations that would guide businesses through each step of implementation.
Launched in June of 2018, this story still lives on the USPS Delivers®, a mobile-responsive, thought-leadership website about shipping and marketing for small business. This platform offers a variety of educational resources such as articles, videos, podcasts, and interactive experiences on a variety of topics. The Ship from Store journey fit nicely into this mold.
As an interactive timeline, users flowed through the basics of Ship from Store solution, learning along the way and hopefully envisioning their own success. Users are able to learn more at each step of the transformation, diving deeper into articles, infographics, and further reading.
The palate of red and blue is distinctly Postal, but the animation style is a new genre for the historically conservative brand. By focusing all animations on benefits and demonstration, we were able to preserve USPS integrity while warming up to a modern taste. We extracted some of these animations for social posts, printed collateral, and various touchpoints.
Since launch, 34,500 users have engaged and want to learn more, resulting in over 120 new leads and a 66% increase in revenue year over year.
HAPPINESS, AN FCB ALLIANCE, Brussels
2023, OVK (PARENTS OF ROAD VICTIMS)
MRM//McCANN, New York
2019, UNITED STATES POSTAL SERVICE
McCANN NEW YORK, New York
2017, UNITED STATES POSTAL SERVICE