Goldeimer’s “Shitty Paper – Made from hate” is the first toilet paper out of recycled hate propaganda. In close cooperation with volunteers from many German cities, truckloads of hateful prints were collected. This paper was shredded and recycled to become “Shitty Paper – Made from hate”. All profits from “Shitty Paper – Made from hate” were donated to CURA to undo some of the damage that right-wing violence has done in Germany.

Free Hatred Collection Kits were distributed at right-wing party events to collect the hate propaganda. Truckloads of these prints were shredded and recycled to become “Shitty Paper – Made from hate”.

Timeline

- July 2017: first call to action on Facebook

- July – September 2017: collection in numerous German cities

- September 24th 2017: federal election for the parliament

- October 2017: paper shredding, pre-sales promotion

- November 2017: pre-sales promotion, production

- December 2017: packaging and sale of Shitty Paper

During the election, Goldeimer called to action on social media and at demonstrations against right-wing party events. Later, “Shitty Paper – Made from hate” was promoted and sold in shops and online.

Goldeimer accompanied the federal election for several months and acquired thousands of volunteers all over Germany. Together, they collected truckloads of hate propaganda and Goldeimer produced thousands of toilet paper rolls from it.

Starting with 0€, a media value of over 1.6 million euros was generated. The project became trending topic on Twitter under the hashtag #scheisspapier and reached over 10 million people in just 4 months. It also received much positive PR from major German and international media like VICE, Al Jazeera and BILD.

All volunteers demonstrated great effort in collecting the hate propaganda and donating to those in need. Even non-political people were excited to participate. Together, they turned ideas of hate into something you can laugh your ass off about. This does not only show in the media outputs, but also in the fact that “Shitty Paper – Made from hate” completely sold out in less than 24 hours.