Cannes Lions

Shockwaves (Ondes de choc) : Radio

LA CHOSE, Paris / DELEGATION A LA SECURITE ET A LA CIRCULATION ROUTIERES / 2016

MP3 Original Language
Supporting Content
MP3 Original Language
Supporting Content
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The radio campaign gives a voice to all these people whose lives have been devastated by the shockwave of a road crash. A sister, a brother, a friend, a father, a mother or a grandfather, all these people share the pain of having lost a beloved person. The spots start with a time reference, underlining the fact that the shockwave is still spreading: “It’s been one year” or “it’s been seven years”, thus showing that it can extend over months, years, a lifetime. Then the voices of the relatives are heard one by one, each expressing in its own way how that shockwave has changed their existence in such a peculiar way. Through these two spots, the radio campaign provides access to the private sphere following the accident.

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