Develop a display for the launching of Tube Olympikus, a new product of Vulcabrás/Azaléia Group. The display should highlight the main attributes of Tube, which are technology, performance and lightness and generates a surprising experience with high impact at the point of sale.

The starting point was a combination of visual impact, brand equity and brand identity.

The bold design starts with the construction of the body, with longitudinal sections of the members, formed by a sequence of acrylic sheets. The articulations by metal pins allow the retailers to display several different sportive positions for the mannequin. The use of acrylic, material of high investment, values the piece and with its transparency and brightness suggests technology – an attribute that is increasingly present at sporting goods POPs and that communicates directly with the concept of the POP kit developed for Olympikus.

At first, it was the response of trade requesting Olympikus display to their stores. They were sure that it would surprise consumers and increase their sales. Magnificent, the first model with Tube Xtra technology was the most sold tennis shoes in the first semester, selling more than half a million pairs, even though it was the most expensive product of the company.