This game was created for digital TV channel BBC Choice (now BBC3) and aimed at it core audience of 18-25 year olds. Shooting Stars was Choice’s flagship programme, broadcast weekly before its terrestrial airing. The main objective was to drive traffic to the site as well as increase general awareness of the BBC Choice site and Shooting Stars. Secondly the solution had to have ‘stickiness’, meaning that users would stay online longer and increase their repeat visits. The Shooting Stars audience of 18 –25 year olds are avid gamers, so games are one of the best ways to provide ‘stickiness’ and communicate brand values within this audience. With this in mind Random Media developed a game that would deliver an immersive experience, repeat visits and create word of mouth to promote it virally. The site was also promoted through gaming and fan based news groups and on a number of gaming and lifestyle sites. Krazy Golf sits well with the Shooting Stars concept and brand; it is anarchic and silly whilst being a game people can grasp quickly. The Shooting Stars cast recorded prompts and audio for the game and the visual style was taken from the show’s set design.