SHOP2GIVE is an e-Commerce campaign where every purchase of a Unilever product allows buyers to donate to UNICEF, and give hope to poor Filipino children.

Instagram, a popular social media platform in the Philippines, launched GIPHY in 2020. The new feature was used to engage Filipinos to SHOP2GIVE.

Using dynamic stickers, Filipinos could dress up their favorite Unilever products with drawings of children, visualizing their hopes. These can then be posted as Instagram Stories.

The steps:

1. Get a Unilever product.

2. Open Instagram and click the camera button to create a story.

3. Take a photo of your Unilever product.

4. Swipe up to find the add GIF feature and type ‘SHOP2GIVE’ on the GIPHY search bar.

5. Choose a SHOP2GIVE GIPHY that will best complement your Unilever product.

6. Put #SHOP2GIVEHOPE when uploading your creations.

The idea helped engage Filipinos to SHOP2GIVE. With other materials, this year’s campaign raised money to help over 800,000 Filipino children in partnership with UNICEF.