We created a private label brand based on the simplest and the most iconic metaphor of shopping. It's a shopping list.

The design is as plain and clear as possible, because you [and any other consumer] are busy and don't want to waste time on thousands of logos, colours and images. Nothing should sidetrack your attention: just follow your shopping list!

The product range with new packaging design has just appeared in the shops, but it has already gained high praise from Ambar customers. They pay attention to the new design, explore it ...and follow the shopping lists from the packages – buying additional things mentioned on the label of the initial product.