Cannes Lions
PUBLICIS CASADEVALL PEDRENO & PRG, Barcelona / BOULEVARD ROSA / 2002
Overview
Entries
Credits
Description
The Goal is to achieve awareness, to add value to the Bulevard brand and make it seen as a high quality and fashionable mall. To make people think that at Bulevard Rosa you can find very appreciated products, it is an invitation to buy chic. Besides the regular media like outdoor, newspaper and postcards that we used for this campaign, the media team created a dynamic event to make it bigger and enlarge the idea to other fields. We think we got what we prosecuted: awareness. The Media team implemented the Outdoor and newspaper campaign creating a happening, the event itself is the contribution of the Media team.
The Media team has created a dynamic campaign that makes pedestrians wonder “What’s happening with these handcuffed people around?” What makes it special is that it is not a static campaign, it achieves to catch unaware people. We see that the outdoors is moving around. It modernizes the idea of adman/ adwoman.
Execution
The Media team implemented the Outdoor and newspaper campaign creating a happening, the event itself is the contribution of the Media team.
The Media team has created a dynamic campaign that makes pedestrians wonder “What’s happening with these handcuffed people around?”