Cannes Lions

SHOPPING MALL

PUBLICIS CASADEVALL PEDRENO & PRG, Barcelona / BOULEVARD ROSA / 2002

Presentation Image
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The Goal is to achieve awareness, to add value to the Bulevard brand and make it seen as a high quality and fashionable mall. To make people think that at Bulevard Rosa you can find very appreciated products, it is an invitation to buy chic. Besides the regular media like outdoor, newspaper and postcards that we used for this campaign, the media team created a dynamic event to make it bigger and enlarge the idea to other fields. We think we got what we prosecuted: awareness. The Media team implemented the Outdoor and newspaper campaign creating a happening, the event itself is the contribution of the Media team.

The Media team has created a dynamic campaign that makes pedestrians wonder “What’s happening with these handcuffed people around?” What makes it special is that it is not a static campaign, it achieves to catch unaware people. We see that the outdoors is moving around. It modernizes the idea of adman/ adwoman.

Execution

The Media team implemented the Outdoor and newspaper campaign creating a happening, the event itself is the contribution of the Media team.

The Media team has created a dynamic campaign that makes pedestrians wonder “What’s happening with these handcuffed people around?”

Similar Campaigns

9 items

Santa's Number

BETC, Paris

Santa's Number

2021, BOUYGUES TELECOM

(opens in a new tab)