Cannes Lions

SHOPPING MALL

PROXIMITY COLOMBIA, Bogota / PARQUE ARAUCO / 2011

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Overview

Entries

Credits

Overview

Execution

We made Sebastián Giraldo the first person in the world who lived in a shopping mall.

All his belongings were sent to the store. During two months, he literally lived in “his flat”. Every day he ate at the restaurants and bought groceries at the stores. He became friends with everyone in the mall. Thousands of people follow his daily life physically and through the web page.

Outcome

We did it. The call that started it all was spread through different media. In the first week more than 8,000 people entered the blog. In Facebook we beat the friend request expectation by 406%. Everyone in the area talked about one of the best campaigns ever done by a shopping mall. Sebastian became a part of their lives, as well as Parque Arboleda.

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