Humor and light-hearted content are the best way to communicate with Thais. Even though the problem about health and mental illness is serious but we could not using serious approach and expecting effective result. Instead of demonstrating serious solution we use insightful insight to engage with consumers. So that they could start injecting small everyday happiness (shopping therapy) to effectively reducing stress.

Majority of Major Depressive Disorder patients in Thailand are young adult age between 22 – 35 years old. We found out that even though we could not change the fact the social media is crucial/ big city life is hard etc., but people could get better by in taking small happiness in life from shopping little things they enjoy. Shopping is personal, it is not about expensive stuffs and it is rewarding.