Cannes Lions

SHORT FILM FESTIVAL

McCANN ISTANBUL, Istanbul / AKBANK / 2014

Case Film
Film
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Case Film
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Overview

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Credits

OVERVIEW

Description

We see a young woman sitting and waiting at the train station. A close up to the clock makes us feel as if the train is going to leave soon. Suddenly a young man appears and he pushes his way between the crowds to reach the woman. When their eyes meet, there is a long pause and the expectation builds up. They draw close to each other and stand face-to-face, the audience anticipates a passionate romantic kiss; however the man lands a bunch of brief kisses on her face. At this point, we asked the viewers to share their possible ending via Twitter using #ithinkafterwards hashtag.

Execution

At the final scene, the viewers were expecting a long passionate kiss but instead we surprised them with short but equally passionate kisses.

Short films are not bound by rules; they are free. To take advantage of this freedom, we invited cinephiles to become part of the script-writing process via their tweets. The jury chose the tweet sent by @ecearas. With this ending, we challenged cinema and reality concepts and drew attention to how alienated actors can be in real life despite the passionate kisses they might share on camera.

Outcome

17,015 tweets were tweeted.

Please Note: Limited data due to certain restrictions on social media at that time.

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