Kooaba created the revolutionary mobile application Shortcut. It works with image recognition and is a real shortcut between the touchable newspapers, magazines, advertising and the digital world. You just take a picture of a newspaper page and you have direct access to the digital version of the articles to share, text, and mail the content. But most of the readers don't know about it.

The standard reference in the market is the QR code. But those who have used it, know that the system is far from perfect. We published ads to show the people that the shortcut they know, the QR code, has been overtaken and will be replaced by Shortcut from Kooaba.

A series of print ads showed dinosaurs shaped like QR codes. When people scan 1 of the QR codes, they are instantly redirected to the app store where they can download the application, which uses the image recognition technology from Kooaba, which they can instantly test on the newspaper they are reading.This technique was very precisely targeted and relevant to the product: We reached the current users of QR codes, and activated them to immediately download our rival product: the Shortcut app from Kooaba, which, in turn, they could immediately test on the paper in which the ad appeared. From awareness to purchase and trial in the blink of an eye.During the campaign, the download of the app increased by 60%. The awareness of the Kooaba Shortcut application was tripled.

When we talk about direct access between print and digital, people think about QR codes. But Shortcut is much easier to use, offers much more possibilities and doesn't need the black and white dots and stripes block which gives a lot of errors. In fact Shortcut is the QR code 3.0 and adapted to the future.

Print ads were published to show the people that the shortcut they know, the QR code, is overtaken and will be replaced by Shortcut from Kooaba.

Dinosaurs are shown as the best example of a species that is not adapted to the future. So when people scan one of the QR dinosaurs, they were instantly redirected to the app store where they could download the application that uses the image recognition technology which they can instantly test on the newspaper they are reading.

Thanks to the dinosaur ads, - The download of the app increased 60%- The awareness of the Kooaba Shortcut application was tripled - Blogs wrote articles about the revolutionary application- Newspapers compatible with the app wrote articles about it to make their readers clear how to use it. It was a win-win situation for Kooaba as both the maker of the app and the newspapers.

- The interest from other newspapers, magazines and advertisers to use the application Shortcut increased accordingly.