Cannes Lions
PARK PICTURES, New York / GE-DAKO / 2018
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In the spot, a young girl named Molly--sparked by the ire of stopping her work to take out the trash--who turns instead to an electrical drill, inspired to fix the problem via engineering. The spot follows Molly in scenes as she grows, applying her quest to invent faster, better solutions to ordinary problems to a career with GE by the end of the commercial.
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