Two friends imagining the ideal making of their shortfilm as we see what they actually have available to do it.

The strength of the idea lies in sharing an insight with the target. This made the campaign work naturally and effortlessly. It was appropriate to the brand and most accurately to the product because the contest´s winner got to re-do their short film properly in HD using a Nokia Lumia.

We had 160,000 views on the videos just on the official Nokia youtube channels. The videos were also uploaded by users. The contest had 400% more entries than previous editions. 5,000+ hits on the contest´s website. All of this with little to no investment whatsoever.