Eurobest

Shot at Home - Discover New Possibilities

HALAL, Amsterdam / SKODA / 2020

Awards:

2 Shortlisted Eurobest
Film
Film
Demo Film
Film
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Overview

Entries

Credits

Overview

Execution

The film bears strong references to the responsible director. Not only in its direction, executional style or tone of voice, but the particular stay-at-home scenario portrayed in the film is a direct result of the specific confines of the director’s current work-from-home situation. The maker had to redefine his approach and put his skills to the test to provide the home-made look fitting a large-scale campaign - resulting in a highly personal execution and end result. The DIY initiative required to steer the directors' vision becomes apparent as limitations were replaced with possibilities. For instance, to give the film a real cinematic home-look, the director shot on Super 8 film (which was even developed at home in a self-made mini-lab). The director employed the used the stop-motion technique to make the car move frame by frame. That way, he could make the model climb a teddy-bear.

Similar Campaigns

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Reverse Test Drive

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Reverse Test Drive

2016, SKODA

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