Cannes Lions

Shoulders of Greatness

THE SWEET SHOP, West Hollywood / PROCTER & GAMBLE / 2016

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Odell Beckham Jr. shoulders great responsibility as the new Head & Shoulders Spokesperson. Can Odell Beckham Jr.’s one handed reputation and his great, flake-free hair help him live up to Troy Polamalu’s legacy as the “Heir to the Hair"?

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