Cannes Lions
SKY CINEMA, Milan / SKY / 2009
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Shrek The Third comes to Sky Cinema and you have to promote it like the biggest event in years. After considering electing Shrek as the President of Italy (instead of Berlusconi) or making him bathe in the Trevi fountain, we decided to make him arrive like everybody else… only people woud be a little bit surprised. Crowds running and screaming are always nice money shots, but good ol’ Shrek will finally find his soul mate, and make his appointment to view almost unforgettable.
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