CF is a genetic, lifelong and life-limiting disease with no cure. 100,00 people worldwide have it. The majority of them are children. CF causes heavy mucus to build up in the lungs, placing people at risk for developing serious infections. Kids with CF have to depend on an

airway-clearance vest to help break up this thick mucus so they can cough it out.

Vests are bulky, uncomfortable, extremely medical looking, and are extremely expensive, over 10,000 USD, which means they are not accessible to the broader population.

Significant research has shown that a 40Hz soundwave is more efficient in liquifying mucus when compared to mechanical force. We applied clinically proven modality to an experience that kids would not only endure but enjoy.

SICK BEATS by Woojer is the world’s first music-powered airway-clearance vest for CF using the clinically proven modality of soundwave therapy to merge the music kids love with the daily treatment they need, all on the Spotify platform. With curated therapeutic playlists, kids can pick the kind of music they want to listen to and get the most out of their lifesaving treatment.

Our PR strategy is inherent to the success of the product, as awareness of the Sick Beats innovation among the CF community, CF treaters, and investors, was necessary to the development and launch of the product. The CF community is very gated and protective. They say that if you want to launch a product to the CF community, you need to \get the advocacy groups on board. CF treaters will be necessary because we need physicians to raise their hands to lead our clinical trials. And investors… we all know why we need them.

We decided that doing a publicity launch for the product prior to the product’s actual launch, would get all three stakeholders on board, and give us the engagement we would need to get the product to market. As such, our plan was to launch in the awards circuit, and seek recognition from top associations and publications.

Starting with Woojer’s consumer vest, we designed a new haptic vest for CF use —adding additional transducers, optimizing lung placement, and boosting the 40Hz output. We also

re-tuned the SICK BEATS processor to enhance the 40Hz range for maximum airway clearance.

Next, we needed to curate music kids would listen to. Unfortunately, there is no open source of data depicting the pitch frequencies within songs. To identify songs with the 40Hz tone, we needed to develop a means for massive data analysis and collection. We built an AI-enabled sniffer to search the millions of songs on the Spotify platform across a range of data variables, including genre, popularity, energy, track length, and lyrical content to determine if those songs contained 40Hz frequencies that met our established threshold. The result was the curation of thousands of therapeutic songs on Spotify for use with the SICK BEATS vest.

Worldwide response to SICK BEATS has been overwhelming. Interest and requests have flooded in, including parents interested in enrolling their children in trials and major clinical institutions wishing to participate in the expanded trial program. There is currently a bidding war between the market leaders in airway clearance therapy for a partnership with Woojer to further commercialize the SICK BEATS vest.

Since launching SICK BEATS in March 2021, 100 units have been procured for clinical use outside the US, in Israel and Sweden.

For Woojer, SICK BEATS exemplifies their mission to elevate entertainment and power of music, by bringing the healing power of music to a community in desperate need of a life-changing innovation.