Cannes Lions

SIDE ASSIST

DDB ARGENTINA, Buenos Aires / VOLKSWAGEN / 2014

Awards:

1 Bronze Cannes Lions
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Overview

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Credits

Overview

Description

On this radio spot we used “Bicycle”, the classic song performed by Queen.

Using the stereo system, every time the singer says the word “bicycle” the sound is balanced towards a different speaker (left and right), representing the way the Volkswagen Side Assist works, alerting from which side vehicles are approaching you.

At the end we hear a spokeman says:

“New Volkswagen Side Assist, warns you of everything on your blind spot”.

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