Cannes Lions

Sign Therapy

PROLAM Y&R, Santiago / ME MUEVO FOUNDATION, SORDOS CHILENOS FOUNDATION / 2017

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Overview

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Credits

Overview

Description

Noticing the similarity between exercises for arthritis and sign language, specialized doctors and deaf teachers created a therapy based on sign language that motivates patients to do their daily exercises as they learn a new language and help deaf people to communicate in their language.

Execution

A friendly web platform for arthritis patients was created, containing 7 tutorial-sessions conducted by deaf teachers, with daily updates by email and a poll about personal perception of pain, based on the Wong-Baker scale, to gather information of every patient.

The platform (online therapy) was launched on April 19, 2017, and face-to-face therapies, the last week on the same month.

The plan by the end of the year is to consolidate the platform in Chile and then replicate it in other countries. That is, to create new tutorial-sessions using the sign language of each country.

Outcome

· +1,000 registered patients = +1.000 new apprentices of sign language on the first two weeks.

· Face-to-face therapy sessions have already begun at the San Juan de Dios Hospital, one of the biggest in Chile, and soon this practice will be done in more health centers.

· +1 million media impressions on the first two weeks.

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