Cannes Lions

Signal

ONY AGENCY, Moscow / SIGNAL / 2018

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Overview

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Credits

OVERVIEW

Description

Signal is a new reserch division of ONY agency aimed at turning to digital footprint analysis gain insight into the psychology behind their target audience's behavior.

In order to start or strenghten this relationship, brand needs a deep understanding. At Signal researchers go way beyond conventional consumer research. Using top social science they try to understand everyday life of big city dwellers as well as small town-residents

In order to bring hiden meanings to the surface, Signal conducts extensive research that provides you with the strategic tools to understand and engage consumers.

Signal consists of the team of top academic researchers and marketing practitioners.That allows them to offer a unique blend of research methods across many disciplines and objectives.

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