Cannes Lions

SIGNAL BREAK UP

MANAJANS/J. WALTER THOMPSON, Istanbul / UNILEVER / 2017

Film
Film

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Description

The global tag line for Signal brand is “ A smile changes everything”.

So in our film we focused on the power of a smile.

Thus our protagonist used his smile to overcome a difficult situation.

In his case he used his smile as a weapon against his angry girlfriend who is about to break up with him. With the power of the smile; the girlfriend has changed her mind about the break up.

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