MANAJANS/J. WALTER THOMPSON, Istanbul / UNILEVER / 2017
The global tag line for Signal brand is “ A smile changes everything”.
So in our film we focused on the power of a smile.
Thus our protagonist used his smile to overcome a difficult situation.
In his case he used his smile as a weapon against his angry girlfriend who is about to break up with him. With the power of the smile; the girlfriend has changed her mind about the break up.
OGILVY & MATHER ADVERTISING, Kuala lumpur
2007, GLAXO SMITH-KLINE