MANAJANS/J. WALTER THOMPSON, Istanbul / UNILEVER / 2017
The global tag line for Signal brand is “ A smile changes everything”.
So in our film we focused on the power of a smile.
Thus our protagonist used her smile to overcome a difficult situation.
In her case she used her smile as a weapon against her angry father who has just seen his daughter's new tattoo. With the power of the smile; the father turned out to be ok with the new tattoo.
CONILL SAATCHI & SAATCHI, Los angeles
2013, PROCTER & GAMBLE