Cannes Lions

SIGNAL TATTOO

MANAJANS/J. WALTER THOMPSON, Istanbul / UNILEVER / 2017

Film
Film

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Overview

Description

The global tag line for Signal brand is “ A smile changes everything”.

So in our film we focused on the power of a smile.

Thus our protagonist used her smile to overcome a difficult situation.

In her case she used her smile as a weapon against her angry father who has just seen his daughter's new tattoo. With the power of the smile; the father turned out to be ok with the new tattoo.

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