About 75% of water used in bathrooms gets wasted. Especially when we use running water to mask up our business in the loo. Bathstore however, wanted to come up with a solution. And we did by creating “Silent Loo”: a revolutionary App that reproduces sounds of water running so no one has to misuse a drop again while answering natures call.

We launched an insightful ad introducing the App on April Fool’s. It was uploaded to bathstore’s Facebook and became viral in a matter of hours. Without any money spent in paid media, UK and international media picked up on and talked about our joke. The vast majority of the people believed it was true, some thought it was just another April Fool’s campaign. And it was indeed, but only for a couple of weeks. Because demand was so high, we actually had to make the App. Now, you can download “Silent Loo” on Apple Store or Google Play and choose from among any of the different 8 running water sounds. “Tsunami” for when you had to share a room with your boss in a business trip, “Costa Rican River” if you ate Mexican beans last night or “Monsoon” if it’s the love of your life.

It was featured in The Guardian, CNN, Yahoo, The Londonist… and in an unquantifiable number of French media (we still don’t know why). More than 160K people saw the ad in bathstore’s YouTube channel. And more than 2M people in different Facebook pages. Total social media reach was 31,935,095 and counting. OTS was 433,630,528. More than 10K people shared it. And it was voted through Mirror Online the second best idea people would use if it was real.