The brief was to launch the “The New Silk-Collection Step Rugs”.Our target audience was wealthy and design-conscious new customers who have not experienced walking on a Step rug ever before.

We decided to use the strength of interesting design to draw attention to the stores.

We designed Test-Drive Flip-Flops made of our real soft, silk collection rugs. The intention of the design was to let people experience walking on Step rugs joyfully in store. The project was named “Step on Step”. So, even the project name itself drew more attention and made the brand more famous.

Visits to the stores in the weekends increased almost by 500%. During the in-store activity, there was a high demand and huge interest for the Silk Collection. The sales of this collection have increased by 30% compared to the previous weekends. People even offered to buy and take these flip-flops home.