When it came to making a statement on advertising’s biggest stage, the Super Bowl, we knew we couldn’t just tell them that the Silverado HD was Motor Trend’s 2011 Truck of the Year. We had to show them why.

Enter a tiny terror named Tommy – a boy with a knack for getting in trouble and the good fortune of having a 6500 pound guardian angel watching over him. Whether he’s trapped in a well or trapped in a whale, the Silverado alerts Tommy’s dad who then puts the truck to the test, saving the boy in a series of daring rescues.