We created Singapore’s Biggest Tip Jar, the world’s first socially-powered tipjar that let people acknowledge good service with a simple Facebook 'like'. Theinstallation worked like this: every 'like' our app got on Facebook was convertedinto a real $1 coin that dropped into a giant tip jar.The coin moved along tracks whimsically decorated with familiar, everydayobjects that symbolised different aspects of the service and hospitality industry.After tipping, people then voted for their favourite service establishment. At theend of Can You Serve’s second season, the establishment with the most voteswould win the tip jar and all its tips.We used a combination of outdoor media (the installation was placed in a high-traffic area in one of Singapore’s biggest malls, ION Orchard), Facebook ads andthe natural social nature of Facebook to spread the word.

Within 4 weeks, the Can You Serve Facebook Fan page grew by over 450% and received 13,719 new page likes. We got people discussing the usually taboo subject of tipping again. Establishments started to rally their customer bases for more likes to increase their chances of winning. In total, 272 establishments were nominated to win the Jar.And most importantly for our client, viewership among our target audience (young people aged 15-24) increased by up to 67%.