Cannes Lions
BBDO, Berlin / DEUTSCHE BAHN AG / 2019
Overview
Entries
Credits
Execution
In this film the music is not just the music, but the very idea.
That’s why Queen’s “I want to break free” achieves what no other song could have delivered.
The lyrics are selling the idea, the protagonists (the knees) are singing the song themselves, the format of the music video makes it feel contemporary and fun and the song sticks in your head long after you have seen the film.