Cannes Lions

Singing Nature

J. WALTER THOMPSON JAPAN, Tokyo / AVEX MANAGEMENT / 2016

Case Film
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Overview

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Credits

Overview

Description

"Singing Nature"

A world everyone dreamed of as a child. Nature takes on a voice to sing. People lend their ears to their song.

A new song promotion unfolds, using Nature, not generic advertisements, as the "Advertising Media".

Execution

A park appears in the middle of a metropolis.

The technology of Keiji Koga that turns plants into speakers. Devices placed at the stems transmit vibrations that create the sound, to the leaves and flowers. Unlike regular speakers, people can experience being surrounded by the music.

Plants are reborn as experiential musical devices through the art of Nicolai Bergmann.

Outcome

People gathered at this park that suddenly appeared in the metropolis. They listened to the voices and took in the music of Shinichi Osawa, designed around nature, with their whole body.

This new form of advertising, new form of nature and new form of music, gained publicity from both national and international media.

 

This idea, has the potential to turn all of Nature everywhere (hospital, flower market, street, forest etc.) in the world into "Advertising Media". 

And a new future can be envisioned, through the creation of a new relationship between People, Nature and Advertising.

Similar Campaigns

7 items

Singing Nature

J. WALTER THOMPSON JAPAN, Tokyo

Singing Nature

2016, AVEX MANAGEMENT

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