Singularity University is a California benefit corporation whose mission is to educate, inspire and empower leaders to apply exponential technologies towards solving humanity’s greatest challenges.

Ahead of the Summit organised by SingularityU The Netherlands, we were tasked with creating a series of communications that bring to life the questions that will be posed at this year’s summit. Simplicity was key in our creation of the ads, following the idea that complex questions require simplified explanations. These questions range from: what will we want to do with our free time once robots help us, how will we organise ourselves considering digital possibilities, how will we feed the planet’s growing population, and who will own the rights to DNA.