We used our print ads in important fashionable magazines. The ad had a sample inviting the people to try out our new perfume. Because there was no actual perfume, they couldn’t smell anything. This is when the brand’s message was presented, and an explanation was given to them, making it clear that this sensation was exactly the same as if they were congested. And Sinutab was the best solution to eliminate it. Once the production was over, we decided to TEST our idea with the consumer before launching it. (Johnson & Johnson Study June 2008)

During the period when the advertising ran, the market share increased 2 points to 29% representing additional sales of 1.5 Million dollars.People described the ad as original and different from anything else they had seen before: J&J Study:Comment: “Very original. Different from everything I have seen before”Comment: “It put me out of my routine”Comment: It’s simple, if you can’t smell something, you must take sinutab.